For industry groups of any size,
in one-hour, two-hour, half-day,
full-day, and multi-day
presentations, John offers:

Keynotes
Contractor Events
Sales Training
Product Sourcing Consultation

John D. Wagner is the award-winning author of many books about green building, construction, wood crafts, home building, the supply chain, and corporate management. He is a very active consultant, speaker, and trainer who works with major U.S. companies. A former University professor, John is a sought-after and engaging dynamic speaker to trade, contractor, dealer, consumer, and manufacturer audiences.

Here are descriptions of four of John’s most popular seminars.

Green Building: Fad or Transformation?

This comprehensive presentation covers current and historical consumer- and trade-spending trends to explain and understand the depth and breathe of the green building movement...and where it is going. We will also review green rating agencies/labels, and we will learn Wagner’s five core “green consensus principles” which anyone can learn to establish the critical judgment required to determine if a product is green, with or without a label.

What Are Green Building Products?

There has been a flood of green products entering the market, and this presentation will sort out fact and fiction with regards to green building products, based on “consensus green principles” that have emerged again and again in the various national green building standards. You will learn the difference between green products and "green washed” products and take a look at how builders are finding ways to affordably "green up" their homes to achieve the biggest bang for the buck. This presentation will also highlight what green builders are looking for from dealers and suppliers, so that the end result is a high-performance home that is aesthetically appealing, durable, safe, healthy, energy efficient, and comfortable.

Topic covered specifically include:
Consumer attitudes towards green and “green trend spotting.”
What green products represent a growth opportunity for contractors and their dealers.
Why Green products cost more and what product areas are seeing prices comparable with non-green products.
A walkthrough the various websites that can serve contractors and their dealers with green information.

What Are The Latest Green Building Standards?

FSC vs. SFI, LEED-H vs. NAHB, and LEED vs. Green Globes are just some of the conflicting, confusing standards out there today. After you sort those out, then you can dive into the third-party rating agencies, like Greenguard, SCS, and Green Seal. Then, move onto the carpet and paint rating agencies. It’s a confusing landscape of organizations—some industry sponsored, some government, and some independent. This presentation will sort them all out, with a detailed look at the standards as they break out to certify professionals, houses, and products.

Specifically, the presentation will cover:
An overview of the green rating standards
Appraisals of the influence each green rating agency has in the market
How to apply critical thinking to determine the green features of any product (rated or not).

The Future of Green

What will the green building market look like in 5 or 10 years, from the “sell side” (products and manufacturers); and from the “buy side” (contractors and consumers)? This presentation will take a look at green trends in consumer demand and new technologies, and make some predictions on where green building is headed. We’ll also look at some of the gee-whiz products coming on the market and what we can expect in innovations over the next few years.

Other areas we’ll over:
How will the future of green building impact your business?
How does a contractor get involved, and is it profitable?
What are the manufacturer trends?
How are you preparing for the expected growth in green?
How do you brand yourself as green?